Eclipse
Client
Lost Village
Services
Creative Direction
Development
Brand Identity
Photography
Industry
Entertainment
Year
2025
Credits
Client:
Lost Village
Direction & Production:
Andrew Whitton & Andy Hughes
Kin
Photography team:
Andrew Whitton
Andy Hughes
Joshua Atkins
Justine Trickett
Giles Smith
Jenna Foxton
Info
We don’t arrive to document an event. We arrive knowing it. Before a single image is made, we immerse ourselves in the DNA of Lost Village—its rhythm, its audience, its unspoken rules. We work alongside the team to translate intent into atmosphere, using deep research and obsessive mood-boarding to define what the event feels like before anyone sees it. Each year, we evolve the visual language rather than reset it. We introduce new tension, new references, and new narrative cues—never obvious, never literal. The imagery hints rather than explains. It invites interpretation. It creates memory and anticipation for future chapters without revealing the full story. Our process is cyclical and deliberate. The moment the festival ends, the next campaign begins. We dissect what landed, what lingered, and what should remain unseen. From this, we shape the next evolution—protecting recognisability while quietly shifting the narrative forward. On-site, we operate with precision and restraint. Through rigorous planning, trusted collaboration, and total awareness of the live environment, we capture moments that feel discovered rather than staged. What we create is not coverage—it’s campaign material engineered to live beyond the event itself. The result is a growing archive of ambiguity and intent. Imagery that doesn’t explain the festival, but defines it.
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